In the course of the relaunch of the brand, HERMÈS took the opportunity to refurbish its headquaters in Paris. The scaffolding being used for the works was decorated with ploytyrene models of plants. .<!–more–>
In a second step the scaffolding was wrapped with an ultra large format poster displaying an exact image of the facade. This way the impression was transported, that the headquarters of HERMÈS are housing a part of the brazilian rain forest.
Thus HERMÈS started to implement their new strategy to stand out of the circle of competitors such as Gucci and Prada.
