4 x 4,5 meters, 985 kg, modelled to the detail with light effects and a moving turn table. The project “Absolute Spectaculars” was awarded the International London Advertising Award. This prize is awarded every year to outstanding projects in advertisments, design and digital media. Continue reading
The “Theater des Westens” is decorated with approximately 1.000 sqm of “mesh” nearly 10.000 ccm3 of ink have been spread during the printing process. ICHI BAN used the digital UV-printing technique for this print to achieve maximum quality.
These 1.000 sqm have been composed of 16 panels each 78,50 sqm in size. The panels have been welded and sewn together. 250 linear meters of substrate were necessary to manufacture the poster.
In the course of the relaunch of the brand, HERMÈS took the opportunity to refurbish its headquaters in Paris. The scaffolding being used for the works was decorated with ploytyrene models of plants. .<!–more–>
In a second step the scaffolding was wrapped with an ultra large format poster displaying an exact image of the facade. This way the impression was transported, that the headquarters of HERMÈS are housing a part of the brazilian rain forest.
Thus HERMÈS started to implement their new strategy to stand out of the circle of competitors such as Gucci and Prada. Continue reading